- To be the leader and the trendsetter in the manufacture of bedroom products.
- To provide a comfortable and healthier sleep to the ultimate users.
- To make a motivating benefit to all stakeholders.
- To manage an inspiring and motivating work environment with convincing growth potential to the employees.
- To manufacture world class bedroom products with complete quality assurance.
- To meet the comfortable sleeping need of all level customers.
- To upgrade lower economy class to healthier sleep through approachable pricing.
- To manage an effective reach to the ultimate users through advertisements, distribution network and sales and marketing approach.
- To add an emotional value through up-gradation.
- Company: Determined to be the trend setter.
- Product: Dedicated to a healthier sleep and a refreshed morning.
- Partners: Enthusiastic togetherness.
- Employees: Innovative and goal focused team.
- Ultimate Users: Genuine advocates of our quality.
- Passion: We care.
- To focus on office administration.
- To optimize the productivity and performance of the team and machineries.
- To manage the cash flows for growing profitability and net worth of the company.
- To upgrade sales & marketing effectiveness.
- To address the customers need and satisfaction.
- To apply sound workplace safety measures.
- To develop leadership quality of the employees through trainings and seminars.
- To provide periodic growth potential to the team.
- To plan for long term retention of the employees.
- To use advanced technologies in production, recording and reporting areas.