To manufacture world class bedroom products with complete quality assurance.

To meet the comfortable sleeping needs of all level customers.

To upgrade lower economy class to healthier sleep through approachable pricing.

To manage an effective reach to the ultimate users through advertisements, distribution network and sales and marketing approach.

To add an emotional value through up-gradation.

Determined to be the trend setter.

Dedicated to a healthier sleep and a refreshed morning.

Enthusiastic togetherness.

Innovative and goal focused team.

Genuine advocates of our quality.

We care.

To focus on office administration.

To optimize the productivity and performance of the team and machineries.

To manage the cash flows for growing profitability and net worth of the company.

To upgrade sales & marketing effectiveness.

To address the customers need and satisfaction.

To apply sound workplace safety measures.

To develop leadership quality of the employees through trainings and seminars.

To provide periodic growth potential to the team.

To plan for long term retention of the employees.

To use advanced technologies in production, recording and reporting areas.